Rules of Intake
Earthenware, Glaze, Decal Prints, MDF, 140 x 55 x 18 cm, 2015
'Rules of Intake’ is an installation of ceramic vessels
displaying slogans taken from nutritional information on food
packaging, which was inspired by a bookshelf containing more than
100 different diet books at the Wellcome Collection’s permanent
exhibition ‘Medicine Now' (London).
Struck by the absurdity and imperative tone of the language used
on food packaging, I collected slogans from food proclaiming
itself to be nutritional and healthy found in everyday
supermarkets.
The vessels themselves are directly cast from plastic food
containers; their shiny glazed surfaces resemble plastic and
serve as a canvas to display scaled up elements of the slogan’s
typography.
Photos © Dominic Tschudin